How does your website stack up against the competition?
Enter your URL and up to three competitors. We'll run a real performance audit and show you exactly where you're winning — and where you're losing customers.
Almost there — we need somewhere to send your report.
We'll email you the full comparison so you can share it with your team. Takes about 15 seconds to analyse.
Analysing your website...
Understanding your scores
Performance
How fast your site loads for visitors.
- Under 50 You're losing visitors to slow load times — most will leave before the page even appears.
- 50 – 89 Usable, but sluggish. Every extra second costs you conversions.
- 90+ Fast site. Visitors stay, Google rewards you.
SEO
How visible your site is to search engines.
- Under 50 Likely invisible on Google — potential customers can't find you.
- 50 – 89 Showing up, but missing easy wins that your competitors are getting.
- 90+ Well optimised. You're giving Google what it needs to rank you.
Accessibility
Whether all users can navigate your site.
- Under 50 Excluding users and hurting your SEO — Google penalises inaccessible sites.
- 50 – 89 Some barriers remain. You're turning away customers who want to buy.
- 90+ Inclusive and compliant. Every visitor can use your site.
Want a second pair of eyes on this?
Book a free 30-minute call and I'll walk through your report with you.
Book a Free Discovery Call →30 minutes. No obligation, no hard sell.
What this competitor website analysis checks
This tool runs a real technical audit of your website and up to three competitors, side by side, using Google's own testing infrastructure. You get each site's performance, SEO, and accessibility scores, its load time, and whether it's secure and mobile-ready — then a ranked comparison showing exactly where you sit.
It answers the question most business owners can only guess at: when a potential customer compares us to the competition online, who actually looks better — and why?
How we score your site
Every site is tested with Google PageSpeed Insights, the same tool Google uses to assess page experience. Because single test runs can wobble, we run three passes per site and take the median performance score, so the numbers you see are stable, repeatable, and fair to everyone in the comparison.
The overall score weights performance at 40%, SEO at 35%, and accessibility at 25% — roughly the order in which these factors affect a local business's ability to win customers. Sites are then ranked by overall score. No judgement calls, no thumb on the scale: your site is measured exactly the same way as your competitors'.
How to use this tool
Enter your website address and the websites of one to three real competitors. The most useful comparison set: the firms that appear above you on Google for your main service, plus the names you keep hearing in quotes against you. The analysis takes about fifteen seconds per site, and the full report lands in your inbox so you can come back to it.
When the results arrive, don't fixate on the overall rank. Look at which score is dragging you down — that tells you whether your priority is speed, search visibility, or usability, and what a fix would actually involve.
What each score means for your business
Performance
How fast your site loads, especially on a phone. This is revenue, not vanity: the majority of local searches happen on mobile, and visitors abandon slow pages before they ever see what you offer. A site scoring under 50 is quietly turning away customers every day.
SEO
Whether Google can properly find, read, and rank your pages. A low score here doesn't mean your business is bad — it means you're invisible to people actively searching for what you do, and a competitor with a healthier site is collecting those enquiries instead.
Accessibility
Whether everyone can use your site — including the roughly one in five people with a visual, motor, or cognitive impairment. Beyond being the right thing to do, accessible sites convert better for all visitors and are increasingly favoured by Google.
Frequently asked questions
What exactly do the performance, SEO, and accessibility scores measure?
All three come from Google's own PageSpeed Insights testing. Performance measures how fast your site loads and responds on a mobile connection. SEO checks the on-page basics Google needs to understand and rank your pages — titles, descriptions, mobile-friendliness, crawlability. Accessibility checks whether everyone can actually use your site: readable contrast, labelled buttons, keyboard navigation.
A competitor outranks me on Google but scores worse here. How?
Because Google rankings are driven heavily by authority — backlinks, reviews, content depth, and time in the market — not just technical quality. An old, slow site with a strong reputation can outrank a fast new one. The good news cuts both ways: if your scores beat theirs, you've got a technical head start, and closing the authority gap is a known, workable process.
How often should I re-run this comparison?
Quarterly is plenty. Scores naturally wobble a few points between runs — this tool already runs three tests per site and takes the median to smooth that out — so don't read anything into day-to-day changes. What matters is the trend after you've made changes, and whether the gap to your competitors is closing.
Does a 90+ score guarantee I'll rank well on Google?
No — it's necessary but not sufficient. Think of these scores as table stakes: a slow, broken site is penalised, but a fast one still needs relevant content and credible backlinks to climb. If your scores are strong and you still don't rank, your gap is content and authority, not technology.
Which competitors should I enter?
The businesses that actually take work from you: the firms that appear above you on Google for your main service, or the names you hear in quotes against you. Comparing yourself to a national brand is interesting; comparing yourself to the three local firms your customers shortlist is useful.
Losing to a competitor's website?
Most of the gaps these scores reveal are fixable in a single redesign — and I publish my pricing upfront. Bring your report to a free discovery call and I'll show you what to tackle first.
Book a Free Discovery CallOr email us directly: oliver@loxvik.co.uk